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Application Analytics

Consistently deliver better digital business outcomes across web, mobile, and IoT channels with real-time visibility into business KPIs and more efficient IT & Business team collaboration.

Take action with Application Analytics

Precise answers about conversion, revenue impact, release validation, and customer segmentation with business context applied to full stack application performance.

  • Business Impact

    Real-time business impact to prioritize what matters most.

  • Conversion Optimization

    Reduce abandonment for your highest value customers.

  • Release Validation

    Ensure software releases meet expected business goals.

  • Experience Reporting

    Know where you stand for internal and external SLOs on business and IT metrics.

Establish real-time BizDevOps collaboration

Break down silos across IT and business teams and tools with business analytics for real-time shared context. Pull in additional data from 30+ popular business and analytics tools such as Adobe Analytics, Google Analytics, voice of customer tools and marketing automation software.

Prioritize improvements based on business impact

Stop wasting time guessing which optimization efforts are delivering business results with on-demand analysis, exploration, and querying of data. Drive business decisions with insights into what has the greatest business impact, tailored to your industry and business KPIs.

Minimize abandonment and optimize conversions

Proactively optimize digital user experience across business milestones and conversion steps to pinpoint where in the user journey you can improve business outcomes. Leverage application analytics to drill down to performance by geography, product, customer segment, and more.

Instantly understand and fix problems before impact

Stop acting reactively and spend more time on innovation by preventing issues before they impact user experience and business KPIs. Instantly get answers you can count on with AI-powered anomaly detection, alerting, and root cause determination.

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The digital experience playbook

How to drive business value through digital experience monitoring

Get precise answers about conversion, revenue impact, release validation, and customer segmentation with business context applied to full stack application performance. With the right digital experience monitoring (DEM) approach, organizations can achieve the insight needed to drive business value through DX. 

In this eBook, you'll discover how you can proactively optimize business outcomes and address DX issues before your bottom line suffers by learning how to:

  • Measure digital experience with DEM  
  • Extend DEM through your environment  
  • Connect DX to business outcomes

Download the digital experience playbook today and learn how to design your user experiences to drive better business outcomes.

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Powerful core technologies

Get precise answers and automation through hypermodal AI, with automatic discovery and topology mapping across billions of dependencies.

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By alleviating customer friction and providing better digital experiences with Dynatrace, our order-at-table mobile application has up to 20 percent higher order value than customers ordering from the bar.
Mark Forrester Digital Readiness Manager, Mitchells & Butlers

Want to put your performance tuning, business reporting, and recommendations on autopilot?

Business Insights combines deep Dynatrace expertise with a turn key big data platform to go beyond Application Performance. Our combination of technology, visualization and expertise will help you communicate, interrogate and act to optimize your business outcomes.

Organizations transforming with Dynatrace

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