User experience meets business impact
Welcome to Dynatrace Digital Experience and Business Analytics, your control center for continuous, real-time insights and context into end user experience. Here, teams can quickly see if applications are performing as customers expect, get AI-powered answers to proactively address issues before end users are impacted, and drive better business outcomes.
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Know how your users feel at a glance: See whether they’re satisfied, frustrated, or simply tolerating the digital experience with user experience scores customized for each application.
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User Session Details
Troubleshooting and Optimization
Application Analysis
Digital Experience Monitoring
Digital Business Analytics
Drill down from an aggregated view of digital experience to individual user sessions to see precisely what issues a user is having and visually replay their exact experience.
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Understand and optimize how users move through your applications with a funnel view of the key actions leading to conversion for your business.
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Track errors and discover root cause quickly to stay up to date with the health and availability of web and mobile applications.
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Identify problems beyond your data center before users are affected with high frequency synthetic endpoint and journey testing.
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DIGITAL EXPERIENCE Monitoring
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Next, let’s take a detailed look at a sample web application, easytravel.com, and the deeper insights Dynatrace delivers.
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* This experience is optimized for desktop devices
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Take a look around
Understanding user behavior is key to driving better performance, experiences, and business outcomes. So, at an individual application-level, we show everything you want to know about your users – the actions they’re taking, any errors they’re encountering, and how it all relates to the back end.
See exactly what your users are experiencing
Scrolling back up, you can see Dynatrace has identified a problem and affected applications. Your team would also receive an alert when the problem is detected so you could address it immediately.
First, see if everything is meeting optimal user experience thresholds with front-end application performance across multiple dimensions, including actions, geography, user type, third party, errors, and more.
Scrolling down, you can see the top actions users are taking, with any issues clearly highlighted in red at the top.
Here, you can analyze the most common user-facing errors for the application to continuously identify areas for improvement.
Understanding what’s happening is important. But to make improvements you need to know why. Dynatrace’s all-in-one platform shows how your app is connected to your data center so you can immediately see what back-end services impact the front-end experience and quickly click into the code-level details to make changes.
APPLICATION ANALYSIS
Now that we’ve identified a problem, let’s dive deeper into how we resolve it and ensure optimal user experience with AI and automation.
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Dynatrace automatically identifies the root cause of a problem, the teams affected, and the business impact. So, you can prioritize the improvements that are most important, engage the right people to make them, and optimize user experience.
Get fast answers and full context with advanced AIOps
Scrolling down, you can see it's a JavaScript error impacting one page (validate credit card) but affecting all of our users. This helps prioritize the issue.
See the full impact of a problem to quickly get the right teams involved. This problem is affecting applications and services, but not the infrastructure.
Dynatrace’s AI engine, Davis, automatically analyzes all dependencies continuously to get to the root cause of the problem.
The AI-powered root cause shows you what triggered the problem – a failure on the service side. Instead of pulling in the front-end team, you can see that solving the problem means fixing back-end code. Your back-end developer can dive directly into the details to fix it. For now, let’s learn more about the impacted users.
To effectively prioritize resources and effort, you need to know how a problem impacts real users. This shows us how many of your users may be affected and what part of their experience needs attention.
Next, we’ll dive into an individual session for one of these users.
Dynatrace’s session details clearly illustrate each user’s unique experience. Viewing sessions from their POV helps you address frustration points, proactively address problems before users contact tech support, and make meaningful improvements.
From detailed breakdowns to proactive upgrades
A timeline view of the user’s activity shows each action, capturing where they got frustrated and exhibited behavior like rage clicking. It connects to associated errors – here we see the JavaScript error impacting credit card validation – so you automatically have the relevant information you need.
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Session Replay, a visual recording of a user's actual experience, lets you see your application from the user’s perspective, so you know exactly what happened. This recording gives us visual insight into how the user struggled to validate their credit card.
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To see more about your users within Dynatrace, you can easily add custom business context to each session. Here, we see key aspects like loyalty status and associated revenue for our frustrated user, enabling you to provide proactive customer service or take other actions.
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USER SESSION DETAILS
Next, let’s look at how we can leverage business and performance data in an aggregated view.
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Finding root cause
Instead of digging through separate tools and manually connecting data, bring your business, development, and operations teams together with shared context in one place. Here, you can quickly view how sessions, performance and errors relate to the primary business goal, driving revenue.
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The Dynatrace platform delivers automatic and intelligent observability for dynamic, multi cloud environments. So, you can stop wasting time and resources manually stitching together data from disparate tools, mitigate risk, speed innovation, and drive better outcomes for your business. Want to see how Dynatrace can radically transform how you work?
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Understanding business impact drives collaboration and feedback loops so you can improve business outcomes. Easily connect application performance and user experience to business impact for visibility into how performance affects business KPIs.
See how IT performance impacts your business
DIGITAL BUSINESS ANALYTICS
Align all teams to the business and application metrics that matter most, like optimizing your conversion funnel, to drive efficiency, focus and collaboration. By tying together front and back-end data and connecting it to business impact, Dynatrace provides one platform to help IT and business teams deliver great customer experience and drive better business outcomes.
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